Full Report
Huntress has earned an Inc. Power Partner Award for 2024. This is our second year receiving this honor, and it’s all due to our partners.
Analysis Summary
# Industry News: Huntress Secures Second Consecutive Inc. Power Partner Award
## Summary
Huntress has been named a 2024 Inc. Power Partner for the second year in a row, a distinction based on community feedback and partner references. This recognition highlights Huntress's success in scaling enterprise-grade security for the Small to Mid-sized Business (SMB) and Managed Service Provider (MSP) markets.
## Key Details
- **Date:** October 22, 2024
- **Companies Involved:** Huntress, Inc. Magazine
- **Category:** Industry Award / Partnership Recognition
## The Story
Huntress announced its inclusion in the 2024 Inc. Power Partner list, an honor that evaluates B2B organizations based on their ability to help customers grow and stay resilient. The award methodology relies heavily on vetting client references and analyzing online reviews, serving as a "seal of approval" for vendors in the crowded cybersecurity marketplace.
Huntress used this milestone to report its current market reach, which now includes securing over 125,000 organizations, protecting 3 million endpoints, and safeguarding 1 million digital identities. The company continues to pivot toward a full-suite security platform for MSPs, recently adding Managed SIEM and the "Huntress Hub" resource center to its established EDR (Endpoint Detection and Response) and SOC (Security Operations Center) offerings.
## Business Impact
### For the Companies Involved
- **Huntress:** Reaffirms its "partner-first" brand identity. The consecutive win acts as a powerful marketing tool for lead generation and talent acquisition within the MSP ecosystem.
- **Inc. Magazine:** Strengthens its position as a tastemaker in the B2B SaaS space by identifying high-growth companies that maintain high customer satisfaction.
### For Competitors
- **Increased Pressure:** Competitors targeting the SMB space (such as Blackpoint Cyber or SentinelOne) face a rival with high brand loyalty and proven peer-validated satisfaction.
- **Benchmark for Service:** The award emphasizes that in the MSP space, technical efficacy is secondary to ease of partnership and reliable communication.
### For Customers
- **Validation of Trust:** Provides MSPs and SMBs with third-party verification that Huntress is a reliable long-term partner rather than just a software vendor.
- **Resource Access:** Ongoing expansion of the Huntress Hub provides partners with better marketing and training tools to grow their own businesses.
### For the Market
- **SMB Focus:** Highlights the increasing importance of the SMB segment, where the median cost of a ransomware attack has reached $46,000, driving demand for affordable, managed security.
- **Shift to Managed Services:** The success of Huntress signals a broader market trend toward "human-powered" security rather than purely automated software solutions.
## Technical Implications
While the award is business-focused, Huntress’s growth is fueled by technical expansion into **Managed SIEM** and **Identity Protection**. The integration of human analysts within their 24/7 SOC remains the core technical differentiator, allowing them to manage the "signal-to-noise" ratio for small IT teams who cannot monitor logs themselves.
## Strategic Analysis
- **Market Positioning:** Huntress is successfully positioning itself as the "Champion of the Underdog," leveling the playing field for SMBs that lack the budget for internal SOCs.
- **Competitive Advantage:** Their strength lies in their community-driven feedback loop. By building a platform that MSPs *want* to use, they create high switching costs through relationship depth rather than just technical lock-in.
- **Challenges:** As Huntress expands into SIEM and Identity, they risk feature creep and increased complexity, which could potentially alienate the very SMBs who value their streamlined approach.
## Industry Reactions
- **Market Response:** The repeated recognition by Inc. suggests a strong, stable trajectory for the company, likely viewed favorably by current and potential investors.
- **Expert Commentary:** Analysts note that Huntress’s move into Managed SIEM is a strategic attempt to own the entire "security stack" for the MSP, moving beyond simple endpoint protection.
## Future Outlook
- **Platform Consolidation:** Expect Huntress to continue integrating disparate security functions (EDR, SIEM, SAT, Identity) into a single pane of glass for MSPs.
- **Market Expansion:** With 3 million endpoints already protected, the next phase likely involves deeper international expansion and more aggressive moves into the mid-market.
## For Security Professionals
Practitioners should note that the "human-in-the-loop" model is becoming the standard for SMB defense. For those working at MSPs, this news validates the use of vendor partners to augment internal talent, particularly for 24/7 threat hunting and firmware-level protection (as seen in their research on TrickBoot/TrickBot).