AI is not (yet) fundamentally reinventing cybercrime. For bold predictions on how it will change, look to history to understand what drives criminal behaviour online. In the case of ransomware, it is also instructive that when innovation has occurred, it is largely through new business strategies rather than technical capabilities. Early attempts at cyber extortion failed to generate significant revenues until the right economic opportunities aligned with the adoption, by cybercriminals, of new strategies and business models to exploit. The rise of the modern ransomware threat as a cybercriminal business model in the late 2010s was not driven by novel technical capabilities – attacks relied on many elements common to banking malware that had been around for nearly a decade.